Privacy policy

wiseGroup ApS is the data controller for the personal data we collect about you.

If you have any questions about how we handle your data, please write to contact@willbeclean.dk. We normally reply within seven days.

When you book a cleaning or ask for a quote, we collect:

• Name, email and phone number
• Address of the place to be cleaned
• Size and type of space (m², number of rooms, premise type)
• Preferences for frequency, time and add-ons
• CVR number, if you're a business customer
• Practical access information — for example, where the key is kept, alarm codes, pets
• Before/after photos of the cleaning — only with your consent
• Payment details, which are handled directly by Stripe; we never see your full card number

We also collect anonymous visitor statistics via Plausible Analytics, which uses no cookies and does not track you across websites.

When you submit a booking request, we send a notification to our office mailbox, and your email address is set as the Reply-To header on that notification so we can respond to you directly. This means your email address passes through our email provider (Resend) and is briefly stored in our office inbox.

We use your data to:

• Give you a quote and plan your cleaning
• Coordinate visits with our team and keep your dedicated cleaner informed
• Send you invoices, receipts and confirmations
• Communicate with you about your agreement and any changes
• Comply with bookkeeping and tax requirements
• Improve our service based on anonymous visit statistics and customer feedback

Our processing is based on the following grounds under the General Data Protection Regulation (GDPR):

• Performance of a contract (Art. 6(1)(b)) — when we deliver the service you've booked
• Legal obligation (Art. 6(1)(c)) — when we retain invoices and bookkeeping records
• Legitimate interest (Art. 6(1)(f)) — when we analyse anonymous visitor statistics to improve the website
• Consent (Art. 6(1)(a)) — when you actively agree to photos from your home being used as a reference, or to receiving marketing

You can withdraw your consent at any time. This does not affect the lawfulness of processing carried out before the withdrawal.

We share your data with the following processors who provide infrastructure for us. All of them are bound by data processing agreements under GDPR Article 28:

• Vercel Inc. (USA) — website and application hosting
• Neon Database Inc. (USA) — customer database
• Stripe Payments Europe Ltd. (Ireland) — payment processing
• Resend Inc. (USA) — transactional emails to customers
• Sentry GmbH (Germany) — technical error tracking
• Plausible Insights OÜ (Estonia) — anonymous visitor statistics
• e-conomic A/S (Denmark) — invoicing and bookkeeping

Any transfer to third countries outside the EU/EEA takes place under the European Commission's standard contractual clauses or recognised adequacy decisions.

We never sell your data. Not to advertisers, not to data brokers, not to anyone.

• Invoices and bookkeeping records: 5 years after the end of the fiscal year, as required by the Danish Bookkeeping Act
• Customer agreements and related communication: 5 years after the customer relationship ends
• Non-binding enquiries that don't lead to an agreement: 12 months
• Photos used with your consent: until you withdraw your consent
• Anonymous visitor statistics: no individual data is retained

After the retention period, we delete or anonymise your data.

As a data subject you have the following rights in relation to us:

• Right of access to the data we process about you
• Right to rectification of incorrect or incomplete data
• Right to erasure (right to be forgotten), when processing is no longer necessary
• Right to restriction of processing in certain situations
• Right to data portability — to receive your data in a structured, machine-readable format
• Right to object to processing based on legitimate interest
• Right to withdraw consent at any time

Write to contact@willbeclean.dk to exercise any of these rights. We normally reply within seven days, and always within a month.

We protect your data with technical and organisational measures proportionate to the risk:

• Encryption in transit (HTTPS/TLS) and at rest
• Access limited to staff with a business need to know
• Regular security updates of our infrastructure
• A fixed key-handling protocol — access codes to your home are never shared via email
• Access logging for customer records

In the event of a personal data breach that poses a high risk to your rights, we will notify you without undue delay and at the latest within 72 hours, as required by GDPR Article 34.

Our website does not use tracking cookies or advertising cookies. We use Plausible Analytics, which measures visit counts with no cookies at all and does not track individuals across websites.

The only cookies we set are strictly necessary for the site to function — for example, a session cookie when you log into your customer account. They can't be opted out of, because the site wouldn't work without them.

If you're unhappy with how we process your data, you can file a complaint with the Danish Data Protection Agency (Datatilsynet). We'd really appreciate it if you'd reach out to us first, so we can put things right.

We may update this privacy policy from time to time. The current version is always on this page, with the date of the last update at the top. Where changes materially affect existing customers, we notify you directly by email.